Look out for those five fitness trends of 2018
The choice of workouts and equipment has long since become a status symbol: the fitness industry continues to boom. For some, health is mere motivation, others want to become faster, more agile and stronger every day. And of course every target group wants to be addressed by the industry.
Although many fitness studios, for reasons of cost and efficiency, continue to use the model of transporting as many people as possible through their equipment park with as little care as possible – this is no longer up-to-date.
Many industry companies have seized the opportunity to become part of a small revolution in fitness sports: moving away from the rigid devices (which are not commonly known for their fun factor) to the social event on the one hand or digital real-time Coaching on the other. Training has become highly individual and socially.
These are the trends in 2018.
1. It’s all about the community – online and offline
Especially in the cities across Europe form the outdoor training, the running groups and boot camps. And there are more and more coming up every year. Who likes to sit in a shabby studio when the weather is nice, when you can get an extensive functional training outside and make friends at the same time?
The community factor is growing and growing. In the Group, but also with the individual trainees. Sites like Freeletics have made it: With a swipe on the smartphone every athlete is immediately connected to his digital network. For tips and tricks, but above all for mutual motivation.
2. The appliance market becomes even more special and diverse
The TRX is something like the Tempo handkerchief of Functional Training. The device from the USA is by far the most prominent representative of the category of sling trainer, which bases on the principle with a branch or door frame as an anchor point a full and intense full-body workout. Many imitators followed since.
The innovations in the field of training equipment go into great detail: Bulgarian Bags and Battle Ropes have already established themselves in the advanced studios, pushing further generations of Tubes, Poles and Rolls, all of which are always doing something better than their predecessors and competitors in the market. Even though the selection has become redundant, training with new toys can still be a lot of fun.
3. There are nutritional supplements for each target group
Protein powder has become socially acceptable. No smoothie shop in a halfway hip neighborhood that does not have a protein bomb on offer. The milk-based mix is out – The trend is clearly going for special products such as pea or hemp protein, which are fittingly still vegan.
In general, the industry never tires of throwing new and more promising pills on the market – with the juicers and detoxers of the world, quite new, often cash-rich, target groups have opened up for it.
Meanwhile, in every drugstore, the dietary supplement for every nutritional form is: before, during, after the workout, for any meals and at bedtime anyway. This is at least a business model. But not decisive for the success of the training in the end.
4. Smart gadgets give live feedback
Training by app – or better: following a training plan – is of course not new. But what’s new is a smart set-up that, for example with complete sensor technology in the sole or the functional underwear, both measures movements and controls bodily functions. From this, the app then in turn redirects the further workout and training live and again.
In its basic function, this also works quite simply via the smartphone camera: the app analyzes movement sequences and can optimize them with tips and assistance. No algorithm can yet replace a well-trained trainer – but digital products are approaching it more and more.
5. EMS training is getting smaller and more practical
Whether and to what extent it is indeed sport to let electric shocks through the body, may of course be discussed. However, if the end justifies the means, EMS training with low time investment will provide you with an effective muscle building and strengthening program.
EMS training is now possible in your own living room. And not with the belly-off belt from teleshopping, but with full-body stimulation.